So happy about this campaign I worked on for Frye! We took a trip to Arkansas to shoot at he factory where the boots were made to shoot this with NY based model Heather Marks and it was such an experience! When you have a great crew, it's always a blast!
The factory had so many elements and I was so inspired by all the colors, shapes, people, and industrial mood of this place. For heathers hair, I wanted to give it a loose deconstructed wave to go with the theme but still have volume, shape, and body.
Working with a side part, I prepared the hair with Oribe's Grandoise Mousse and rough dried it for a expanded foundation.
Once the hair is dried I wrapped around random sections around a 1.5 inch iron making sure that no section is consistent in size or curl direction.
After I finished curling the hair, I separated them with my hands and back combed slightly with a sculpting brush and generously finish with Dry Texturizing Spray and Apres Beach Spray. The messier the better so I wasn't shy about giving her hair a few extra flips and tousles.
Photography by Steven Lippman
Makeup by Erin Moffett
Hair by Sienree
Styled by Djuna Bel
Model: Heather Marks